Archive for April, 2010

Dis-loyalty genius

April 28, 2010

Apparently it started out as a joke. The idea was to produce a dis-loyalty card, one that publicises not just your own business, but a hand-picked selection of the finest coffee houses in the East end of London. I picked up my card this morning. Somewhat belatedly because the scheme started about 6 months ago. But lateness aside, here it is with 2 stamps (rather telling of my daily caffeine consumption) so far:

The idea is that you complete the tour of East London’s emerging coffee scene, getting stamps at each, to claim a free coffee from the World Barista Champion Gwilym Davies (who I’ve blogged about before) @ Prufrock. And that’s exactly what lots of people have been religiously doing, much to the coffee shop owners’ surprise.

Maybe it’s the fun and unusual nature of the anti-competition aspect, or the allure of knowing you’ll get a great coffee at each location, but it sounds like it’s achieved loyalty, exposure and a dose of cult notoriety.

I’m firmly on the path to coffee nirvana now.

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Jumboless nimbus

April 21, 2010

Belles, bikes, bridges

April 10, 2010

This morning at the crack o’ dawn, the Normandy touring trio were reunited for an early morning ride through London. The challenge was to snake our way down the Thames from East to West riding across every bridge from Tower Bridge to Hammersmith. Our timing just happened to coincide with 30 days of biking which I’ve signed up to and the three of us, like them, ride our bikes. (mostly). every. friggin. day.

If you ride a bike then I’d recommend adding it to your London to-do list. Go early before the traffic on a nice summer’s morning.

Here we are: